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Magalu Cloud lança programa de aceleração para 100 startups no país

A Magalu Cloud lançou nessa quarta-feira (26) o Magalu.Up, programa de aceleração voltado a startups de todo o país. O anúncio foi feito na abertura do Startup Summit, em Florianópolis. A iniciativa tem parceria do Serviço Brasileiro de Apoio às Micro e Pequenas Empresas (Sebrae) e do Founders Club.

A Magalu Cloud lançou nessa quarta-feira (26) o Magalu.Up, programa de aceleração voltado a startups de todo o país. O anúncio foi feito na abertura do Startup Summit, em Florianópolis. A iniciativa tem parceria do Serviço Brasileiro de Apoio às Micro e Pequenas Empresas (Sebrae) e do Founders Club.

Em contexto

  • Tema: Cloud y Arquitectura — Nube pública, híbrida, costos y decisiones de infraestructura.
  • Fonte: IT Forum
  • Publicado: 28/08/2026

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Why it matters

The cloud conversation moved from migrate everything to deciding what goes where. That maturity is a good sign, but it also makes the discussion harder: there is no single answer any more, it has to be argued case by case, and very few people have the numbers to do it.

I separate what moves for cost from what moves for capability. Migrating to save money almost never works; migrating to be able to do something you could not do before does. When the argument is only savings, it is worth checking the numbers again because they are usually incomplete.

What usually goes wrong

What I see fail most is the literal migration. The system gets moved exactly as it was, nothing redesigned, and you end up paying hourly for what used to be paid once. It works the same, costs more, and two years later somebody asks why it was done. Lift and shift is not modernising.

What to watch

  • How hard it would be to leave or move a piece to another provider, which is future negotiating power.
  • Who sees the bill and in what detail: with no owner for the spend, the spend grows on its own.
  • Where the data physically sits and what local regulation demands about that.

How I read this entry

If this fed into an infrastructure decision, I would ask for the three-year total cost with real growth built in, not year one with the entry discount. Most cloud surprises live in year two, when the discount ends and the volume has already gone up.

The original story is published in another language; the excerpt is quoted as the publisher delivers it and the commentary is written in English.
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Source. IT Forum

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